Lesson Outline

Course Materials

All course materials will be available online on this blog.

You’ll need one book, and it’s available online: Levine, Locke, Searls, Weinberger. The Cluetrain Manifesto.   Available online: http://www.cluetrain.com/book/

Lesson Outline

All the topics mentioned below will be covered during the term.  As social and digital media quickely evolve, new topics might be added and the outline slightly adjusted to accomodate immediate and interesting trends.  Assignments and their due dates will never change.

Week 1September 8 Introduction
Week 2September 15 What is an Organization?
Week 3September 22 What are markets and how do they relate to communications? Social Media Plan Assignment Introduced
Week 4September 29 Are you talking to me? Identifying your audience. CLASS WILL BE CONDUCTED ONLINE
Week 5October 6 Power of the platform: intro and overview
Week 6October 20 Blogging, Microblogging, Vlogging
Week 7October 27 Creating and Managing Content

  • writing for the web
  • trends
  • tools
Week 8November 3 Social Media Plan: putting it all together mid-term presentation of your Social Media Plan and discussion of your progress and challenges
Week 9November 10 Analytics and SEO
Week 10November 17 Social Media and the Media Students will be asked to write about a social media “scandal” In this class we will discuss various mis-uses and mis-haps in social media and what we can learn from them.
Week 11November 24 Proven Promotion Tactics for Social Media
Week 12December 1  Policy, Intellectual Property, Privacy, and Copyright© Social Media Plan Assignment due

Trackbacks / Pingbacks

  1. Welcome :) | MITDCSocialOrgs - September 6, 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: