All course materials will be available online on this blog.
You’ll need one book, and it’s available online: Levine, Locke, Searls, Weinberger. The Cluetrain Manifesto. Available online: http://www.cluetrain.com/book/
All the topics mentioned below will be covered during the term. As social and digital media quickely evolve, new topics might be added and the outline slightly adjusted to accomodate immediate and interesting trends. Assignments and their due dates will never change.
|Week 1September 8||Introduction|
|Week 2September 15||What is an Organization?|
|Week 3September 22||What are markets and how do they relate to communications?||Social Media Plan Assignment Introduced|
|Week 4September 29||Are you talking to me? Identifying your audience.||CLASS WILL BE CONDUCTED ONLINE|
|Week 5October 6||Power of the platform: intro and overview|
|Week 6October 20||Blogging, Microblogging, Vlogging|
|Week 7October 27||Creating and Managing Content
|Week 8November 3||Social Media Plan: putting it all together||mid-term presentation of your Social Media Plan and discussion of your progress and challenges|
|Week 9November 10||Analytics and SEO|
|Week 10November 17||Social Media and the Media||Students will be asked to write about a social media “scandal” In this class we will discuss various mis-uses and mis-haps in social media and what we can learn from them.|
|Week 11November 24||Proven Promotion Tactics for Social Media|
|Week 12December 1||Policy, Intellectual Property, Privacy, and Copyright©||Social Media Plan Assignment due|